The new shopping button in Whatsapp, What’s all the fuss about?

Online shopping is now made easier with Whatsapp as it has introduced a new shop button on the business app. The Facebook-owned company made quite a fuss in the market with this feature. The business app feature announced last month, is finally live and has become the tech town talk.

This new shopping button has taken the place of the call button, which is now merged with the video call button. The shop button opens the catalog of the products offered by the business owners. Consumers can now place their orders and purchase their favorite items within the app.

This feature has provided a way for businesses to increase sales by making the products more accessible. It is predicted that this shop button will prove to be a faster and more efficient way to help businesses as well as consumers.

Instant messaging major states that 175 million people use Whatsapp business every day to approach different businesses. This simple and convenient feature can make it easier for these users to approach their favorite business catalog and products. Consumers can easily identify which businesses have their catalogs available through the app. They don’t have to go to each seller on WhatsApp and ask them what they are offering. The user can obtain all the details from this one button.

The new update is available all over the globe and is exclusive to WhatsApp Business accounts only. When asked about the latest update, the company responded with, “We want to make the shopping experience even better — especially as we get ready for a holiday shopping season unlike any other when people will need helpful ways to make purchases remotely and businesses want digital tools to close sales.”

The company has also shared a video that introduces the world to the future of business messaging and WhatsApp transfer.